Recently my friend, colleague and fellow blogger Aaron Pearson asked me to speak to his class at the University of St. Thomas in Minneapolis. The topic was corporate blogging.
This is something I know a thing or two about based on my experience with my blog and clients.
I titled my presentation “Is corporate blogging dead?” I hope we all know the answer to that question. (And yes, I was having a little fun with the title.)
Twenty-eight percent of Fortune 500 companies have a public blog. That’s not a bad number, especially since we’re talking about the biggest of the big. And what about the thousands of other blogs for small and midsized businesses? No doubt those numbers are fairly large.
So, corporate blogging is not dead.
Which companies blog well?
By now we’ve all heard about the Southwest Airlines and Starbucks blogs of the world, but what about the blogs of other large companies? The companies that we might not hear about as often, but that continue to blog month after month, and do so with what appears to be some success. (I say “appears” because we can never know for sure how these companies measure success.)