COVID-19 has upended every part of business life and forced us all to find new ways to work virtually. Fortunately, the vital communications function of nearly any public, private or nonprofit can be executed anywhere so long as a team has computers, phones and internet access.
Technology alone will not ensure success. Succeeding at communications is key to not just surviving, but thriving in the midst of this crisis with high stakes, no playbook and no end in sight. It requires steady-handed leadership, good instincts, strong controls and a healthy dose of humanity.
Those able to adapt and innovate could emerge from these uncharted waters stronger and more resilient—and poised for a higher level of achievement. As we’ve all quickly learned, working from home dictates new work patterns, policies and methods of communication, as well as an unprecedented amount of flexibility.