5 journalism trends affecting PR in 2017

A Cision survey of media professionals shows how they view the shifting world. Heed their insights, and adapt your pitches and other tactics accordingly.

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The news media landscape continues to transform; PR professionals must adapt our methods and approaches accordingly.

A report from Cision sheds light on important issues that PR pros face in 2017. Let’s look at five trends affecting the industry, along with tips for keeping up:

1. Journalists are under pressure.

The news industry is in flux, and journalists are feeling the pinch. As revenues remain flat, resources continue to diminish.

The remaining journalists must do much more in less time. Does that sound stressful? It is.

It’s important for PR professionals to understand the pressures that journalists endure. When you make your pitch, get right to the point, providing well-researched facts. Provide real value.

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