5 key lessons PR can learn from sales

From figuring out how to sell yourself to letting technology do the heavy lifting, the author offers a handful of ways to upgrade your media relations efforts.

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Sales and PR teams have a lot in common, right?

You pitch stories; sales teams make deals. It’s all selling, and it’s all about building better relationships with customers and clients.

So you might be interested to hear that high-performing sales teams are 3.5 times more likely to use analytics to improve those relationships than underperforming teams.

Take note: The best teams are those embracing technology at every turn.

Let’s look at how such sales teams work and what we can learn from them:

1. Build trust with inbound marketing.

Building relationships goes beyond pushing out a press release or picking up the phone. It’s about establishing trust and starting a conversation.

Sales teams do this in their sleep. They create content—guides, free downloads, e-books—to build authority and avoid cold-calling.

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