There are some common mistakes that even seasoned PR pros make when pitching partnership invitations and content ideas to dad bloggers. Here’s a look at how to avoid them:
Lesson 1: Names matter. Before you even think about contacting a particular dad blogger, figure out what his name is. For instance, although my blog is called “Backpacking Dad,” a quick glance at the “About Me” page will tell you my name. I enjoy talking to people who use my name. I am OK with talking to people who call me “Backpacking Dad,” though this is a clear sign to me that my conversation partner has not put much effort into our relationship (which then bodes ill for our future). Some dad bloggers do not offer their name anywhere, but you’d better look first. Unless you’re one of my two children, don’t address me as “Dad.” And if you call me “Mom” in your e-mail, I will delete it without responding.