You don’t have to manage a big, “sexy” consumer brand to see successful results on social media.
People in the professional service industry are embracing social media as part of their integrated marketing and communications strategy and driving successful results, too.
Need proof? Just look at life insurance brand, New York Life. The 169-year-old company has received accolades from digital media publications such as Digiday and Social Media Today for its genuine approach to social media.
Instead of latching on to every buzzworthy social media trend and exploiting popular events to feed real-time marketing stunts, the company has remained true to its brand while generating interest in its services and driving engagement online.