5 media insights for communicators of all stripes

If you want press attention, keep in mind that controversy sells, timeliness is essential, press kits are useless and reporters are the most skeptical people on earth.

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Mainstream media has a public relations problem.

A recent Suffolk University/USA Today survey found that the media has a lower favorable rating than the president. Adding to that negative perception is a recent Harvard-Harris poll that showed two-thirds of Americans believe that mainstream media is packed with fake news, signifying an all-time low in public trust of news organizations.

Perception is reality and the reality is that the media is bogged down in a serious credibility crisis.

However, print, broadcast and online media are still important channels for business owners and entrepreneurs, especially in light of the fact that despite these trust issues, more than three-quarters of consumers still rely on their preferred news outlets.

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