5 missing LinkedIn features that would benefit communicators

Have you ever wished you could edit a post, track shares or tag people in comments on the professional social network? You are not alone.

I spend a lot of time on LinkedIn.

I use it to research for my blog, e-newsletter and podcast, as well as for client work, such as managing corporate LinkedIn pages and helping executives communicate with employees, customers and other stakeholders via LinkedIn Publishing.

Because I spend so much time on LinkedIn, I’ve found a number of ways the professional networking site could improve its functionality.

LinkedIn could make communicators’ lives much easier if it enabled users to:

1. Review a person’s shares

Many corporate communicators help executives share information on LinkedIn. This involves browsing the web for interesting articles, writing posts about those articles and sending the posts to executive to share. However, there is no way to track what the executive shared without logging in to his or her LinkedIn account. There has to be a better way.

2. Respond directly to comments in threads

It’s 2017, and LinkedIn still doesn’t have threaded comments. This is another fix that would make community management much easier for the communicators responsible for LinkedIn brand pages.

3. Tag people in comments

Yes, LinkedIn sends you a notification when someone comments on your post or a post that you have commented on, but I’d still like the opportunity to tag people in comment threads on brand pages. Wouldn’t you?

4. Edit brand posts

It’s maddening to write a post and find out that an executive, co-worker or client wants you to tweak it. Why? Because you can’t edit LinkedIn posts. You have to delete the entire post and start over.

5. See share counts at the bottom of each post

This is another head-scratcher. Share counts appear in analytics, but you have to dig for them. Why can’t LinkedIn show the number of shares a post has (with the ability to see who shared it, as Facebook does)?

What do you think of these proposed changes? What other features would you like to see on LinkedIn?

A version of this article originally appeared on Communication Conversations.


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