I spend a lot of time on LinkedIn.
I use it to research for my blog, e-newsletter and podcast, as well as for client work, such as managing corporate LinkedIn pages and helping executives communicate with employees, customers and other stakeholders via LinkedIn Publishing.
Because I spend so much time on LinkedIn, I’ve found a number of ways the professional networking site could improve its functionality.
LinkedIn could make communicators’ lives much easier if it enabled users to:
1. Review a person’s shares
Many corporate communicators help executives share information on LinkedIn. This involves browsing the web for interesting articles, writing posts about those articles and sending the posts to executive to share. However, there is no way to track what the executive shared without logging in to his or her LinkedIn account. There has to be a better way.
2. Respond directly to comments in threads