5 (more) PR-related things we need to get rid of

There’s a lot of things that bother this PR measurement guru about the industry, but these five top her list. What would you add?

My previous article “5 things PR should eliminate immediately” sparked many excellent comments that prompted me to follow up on the feedback. Plus I’ve got five more things to get rid of.

First, it was amazing to learn how many people are still convinced of the efficacy of some old fashioned techniques.

I was stunned to find how many people are still in love with the press release.

It’s worthless as a tool to talk to the press, but it’s great as a way to get everyone on the same page in terms of messaging and actions. My company, KDPaine & Partners, recently nailed down a partnership agreement by writing the press release with which to announce the deal. When we are working with clients to create a survey, I frequently start with a fantasy press release announcing the results. And sure, you do need to post releases on your website so the world will know what you’re up to recently. Maybe we just need to change the name?

Here are five more PR-related things we need to get rid of.

1. Data that doesn’t look at all the variables

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