5 new changes to Facebook brand pages

From promoted posts to the new like button, here’s what you need to know.

Ragan Insider Content

Since its IPO, Facebook has been coming up with big surprises. The recent changes are associated with brand pages.

To make the life of a Facebook page administrator easy, here is a list of the recent changes Facebook already announced, as well as some it will roll out gradually.

1. Promoted posts

When Facebook announced it was testing highlighted status updates on user profile pages, it was clear it would bring the same feature to brand pages.

Promoted posts are a way to display content to a larger set of fans. These posts appear in the news feed—both in the Web and mobile versions—as “sponsored.” This feature applies not only to new posts, but posts that are up to three days old.

For more on promoted posts, check Mashable’s step-by-step guide.

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