5 PR lessons from CES 2020

The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech realm.

Ragan Insider Premium Content
Ragan Insider Content

A toilet-paper-toting robot, a flying taxi and personalized sex toys got people talking at the 2020 Consumer Electronics Show.

Tech fans readily embraced the more than 4,400 organizations exhibiting and speaking, but communicators might easily dismiss the show as outside their wheelhouse. However, there are many insights to glean from Consumer Technology Association’s forward-facing event.

Here are five lessons for any communicator to consider:

1. Embrace the goal of artificial intelligence.

By focusing on personalization, Samsung’s Ballie showcased the human component of artificial intelligence and other technological advancements.

Meet #Ballie, Samsung’s human-centric vision of robots that takes personalized care to the next level. The small rolling robot, “understands you, supports you, and reacts to your needs.” #CES2020 #SamsungCES2020 pic.twitter.com/YzwgZN1Lgw

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.