The mental block. Hitting the creative wall.
We’ve all been there: You need a great idea to propel your company’s or cause’s marketing, and you’re completely frozen.
As you try to get your creative juices flowing, it’s important to keep the fundamentals of great marketing in mind.
Here are five great quotes to stoke your creative fire and highlight what matters most when it comes to communicating with and marketing to your target audiences.
1. “The best marketing doesn’t feel like marketing.”—Tom Fishburne
Nobody wants prospects and customers to feel fatigued by the sales process. Nor do they want them to perceive every engagement with the brand as a sales pitch. Great marketing educates, inspires and activates. It is authentic, relatable and engaging. It builds excitement and drives demand for products, services—and experiences. When you’re inspired to work with an organization, to engage with a vendor or partner, or to become part of a great cause or mission, you often forget you were ever even marketed to.
2. “The best marketing strategy ever: Care.”—Gary Vaynerchuk