5 reasons CEOs hesitate to adopt social media

Engaging with social media is no longer optional: take the time to excel in it and reap the benefits.

With so much talk about social media, you might think that every company is excited about it and actively engaged with it. You might be surprised to hear that’s not the case. Not at all. According to a benchmark study published in 2009 by business.com,

While many not-for-profits, consumer-facing and B2B companies are all over social media, many remain laggards and are hesitant to take the dip. Why does this fear, uncertainty and trepidation about social media exist?

Here are five often-heard misconceptions that CEOs have regarding social media:

1. “It’s too time-consuming.” Many companies are hesitant to engage with social media because they know it takes time – and talent – to do it right. Social media isn’t a start-stop thing; consistency is the key to ROI. The companies who hold this view typically don’t have the infrastructure to use Twitter, blog, comment, refine and search. While it’s not a good idea to start writing a blog and then pull the plug, one could argue that it’s worse never to begin at all.

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