5 reasons CEOs hesitate to adopt social media Engaging with social media is no longer optional: take the time to excel in it and reap the benefits. By Ragan StaffMay 24, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.