5 reasons PR pros still need traditional media

Social media is increasingly important for all communications pros, but dovetailing it with traditional media is the way to go.

With the rise of social media, many “experts” have predicted the demise of traditional media, whether for information dissemination, advertising, marketing or PR.

One of our readers recently commented, “I am not so sure I need access to a traditional reporter anymore!”

Though I encourage my clients and students to include social media in their PR strategy, I would not advise anybody to drop traditional media.

It may seem that the traditional media are losing their usefulness. Many newspapers and magazines have folded. More and more people are turning to social networks first to get the news. And popular bloggers are reaching incredible numbers of people.

All this is true.

However, we still need traditional media for PR. Here are five reasons why:

1. Traditional media are instantly recognizable.

Chances are, the average person recognizes your city’s newspaper faster and more easily than the most popular blog in your area. Traditional media have been around longer than social media, and many have built recognizable and credible brands.

2. Traditional media give you instant status.

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