5 reasons PR will never die

Companies may be bringing PR duties in house these days, but there will always be a need for PR experts, this author says.

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There are several reasons why PR is safe and will continue to be for years to come:

1. PR is about relationships.

Public relations isn’t just about selling to an audience. The ultimate goal might be to move a product, but the heart of a true PR campaign is the need to build relationships with the public. In this digital age, it’s more important than ever before. People don’t want you to sell to them; they want a real person to tell them about a cool thing they could use.

2. PR pros understand communication channels.

Although your message may be the same throughout the years, the channel will always change. Public relations experts know the proper channels and which ones make the most impact.

Coca-Cola has been around since the 1800s, but it doesn’t use the same PR tactics it did then. It adapted to radio, TV and the Internet, and it will continue to change channels. However, the overall message is still “Coca-Cola is delicious to drink.”

3. PR helps brands show their true faces.

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