5 reasons to use video to reach your employees

You can afford your CEO a more accessible presence, and tell the story of your organization and its people. But that’s not all …

When people think of video, they often think marketing. It’s true… video is terrific for marketing. It also happens to be a great internal communications tool, and there are many subjects that can be covered (video examples).

Here are five reasons you should use video to communicate with team members:

Video creates interest

Anyone can send out a newsletter or email, but video captures people’s attention. How many dozens of newsletters go unread? How many memos get skimmed, but don’t receive the attention they might require? LOTS! You can communicate the same thing in a video that a memo or newsletter might explain. Detail company policies, feature your latest product or service, maybe even highlight the work of an individual or group. The difference is people will watch and pay attention to the video.

The accessible CEO

If you’re part of a small organization, chances are you’ve met the CEO. On the other hand, if you work at a mid-size or large company, there’s a good chance you don’t know what the CEO looks like much less have had an opportunity to interact with him or her.

Putting company leaders out front in videos allows them to speak directly to team members. They are no longer the impersonal name behind a title. They become a real person others can relate to, which then empowers managers to energize the company culture.

Breaking down the silos

A lot of companies work in silos. One department is separated from the other, people don’t know one another, and certainly none of them can tell you what the other is doing.

Video can change that. It allows team members to provide an inside look at what they’re working on. You can write about a new product or service all you want, but hearing from someone who’s working on that project and seeing them at work takes it to a whole new level.

Storytelling advantage

Using video allows a business to tell great stories. The medium incorporates images, sounds, and words to create a rich platform for people to “experience” information. On paper, what’s happening around the company is simply a laundry list of activities.

Put that same information into the hands of a skilled video storyteller, and it becomes a narrative that engages the audience. By incorporating information into a compelling story you capture the audience’s attention and make them more receptive to your message.

It leaves an impression

Storytelling also helps viewers retain the information, and after watching something they really enjoy they share it with other people. A company newsletter might garner mild interest. Videos will have people talking about them in the halls. They also have a cumulative effect.

The more high-quality videos you produce, the more viewers look forward to them. They can even become a morale booster. Team member success stories are a pat on the back they’ll really feel.

All these things add up to a good reason for corporate leaders to use video to communicate with their teams. A CEO vlog, a video newsletter, updates on projects and initiatives-all are great ways to get your messages across to people.

Tony Gnau is a three-time Emmy-winning journalist. He is also the founder and chief storytelling officer at T60 Productions. T60 has won 11 Telly Awards for its work over the last eight years.

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