5 reasons to use video to reach your employees

You can afford your CEO a more accessible presence, and tell the story of your organization and its people. But that’s not all …

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When people think of video, they often think marketing. It’s true… video is terrific for marketing. It also happens to be a great internal communications tool, and there are many subjects that can be covered (video examples).

Here are five reasons you should use video to communicate with team members:

Video creates interest

Anyone can send out a newsletter or email, but video captures people’s attention. How many dozens of newsletters go unread? How many memos get skimmed, but don’t receive the attention they might require? LOTS! You can communicate the same thing in a video that a memo or newsletter might explain. Detail company policies, feature your latest product or service, maybe even highlight the work of an individual or group. The difference is people will watch and pay attention to the video.

The accessible CEO

If you’re part of a small organization, chances are you’ve met the CEO. On the other hand, if you work at a mid-size or large company, there’s a good chance you don’t know what the CEO looks like much less have had an opportunity to interact with him or her.

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