If not, now’s the time to get started.
Are you getting the most out of what LinkedIn has to offer? Here are five tactics you can add to your marketing tool belt that will put you even further ahead of your competitors.
1. Use LinkedIn Signal for prospecting.
Signal is a feature on LinkedIn that is rarely talked about, but it is powerful. You can access it by selecting “Updates” in the master search menu or by selecting “Signal” in the drop down menu on the “News” tab.
Basically, Signal is an aggregated feed of all the status updates, groups posts, and any other content posted on LinkedIn.
Why is this powerful? Because you can essentially see every status update from every person on LinkedIn. Not just your connections, or those within a couple degrees of you, but every person on LinkedIn.
You can then use a targeted keyword search to sort through the statuses to find people talking about topics with which you want to engage. You can even sort the results by company, location, and many other parameters.
2. Fill out your LinkedIn “Interests” and “Skills & Expertise” sections.