5 social media engagement lessons from Verizon
A recent campaign from the phone-service provider flopped because it didn’t engage its fans. Here’s how to avoid making the same mistake.
I’ve spent many hours sitting in conference rooms brainstorming with teammates to come up with them. So, when I first saw Verizon Wireless’ big, new campaign called Share America, I was instantly engaged.
It is a great concept that involved an up-and-coming band (Hot Chelle Rae), a tour bus, multiple cities, and a concept to unite people across America by inviting them all to sing one of the most iconic holiday songs, “Jingle Bell Rock.”
The video was posted on Facebook, and it has already racked up more than 25,000 likes and nearly 7,000 shares. The YouTube version has more than 8,000 views.
The problem with the campaign is that it makes the same mistake many brands make with social media: They forget about the power of the people involved to create engagement and help the campaign succeed.
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