Some things just need to be put out of their misery. Sure, soul patches and socks with sandals were a good idea at the time, but now? Not so much. The same goes for these five archaic habits and attitudes around social media marketing.
1. Stop showing your disdain for social media. It’s like bragging that you can’t read.
Social media is not a fad, folks.
How do we know this?
Humans like to share and get support from their friends, family and network. We’ve done it since the dawn of time.
Word of mouth has always been the cheapest, most effective way to market, and social media simply facilitates word of mouth. Businesses can now be part of that process on an ongoing basis. If you have a product or service to sell, you have to participate on platforms where your customers spend time.
2. Stop ignoring your most valuable asset in content creation: your employees.
One of the biggest challenges for businesses today is to find the right content to share on social media.