Though social media campaigns can sometimes feel like a sprint, PR pros working on digital platforms know it’s much more like a marathon—one that comes with several hurdles to clear.
The business of building relationships, boosting brand image and creating and sharing content brings with it potential obstacles to making a brand manager’s foray into social media tricky.
PR pros can use the following guide to making their road as smooth as possible.
1. Gaining executive approval.
Executives like results, and they want to see the effect of social media efforts—just like all other PR and marketing efforts—with numbers and other telltale analytics.
In order to gather those analytics, PR pros need to have permission to build online communities for brands.