5 social media mistakes to avoid

Neglect, overreach, and lousy measurement are all too common in the online marketing world.

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Mistakes. We all make them, but we can learn from them and move on.

Even better, you can learn from others’ mistakes and avoid making them altogether. This is especially wise on social media, where a mistake can haunt you.

Learn from these five common social media mistakes so you can avoid making your own.

1. Leaving an account inactive.

When a consumer searches for your business or businesses in your area and comes across an inactive account, certain assumptions will be made. Either the consumer will assume you are no longer in business, that you don’t care enough about your customers to keep up-to-date information, or that you don’t understand social media. You don’t want any of these, so post and update your profile regularly.

2. Attempting too much.

It can be tempting to create an account for every hot social media platform, but it’s not always the best thing for your business. Take a deep breath and evaluate each network to see whether it can provide value for your business. Ask yourself: Does your accounting firm really need Instagram, or would you be better served focusing all your energy on Twitter? Spreading yourself too thin across social networks will run you and your brand image ragged.

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