Do a quick Google search or scour the front pages of your favorite social media blogs, and you’ll find a seemingly endless array of articles providing you with tips and advice on social media (my blog included).
If you read enough of them, which I do, eventually you’ll see those tips and bits of advice contradict each other.
It can become dizzying. It’s not that your favorite social media pundit is lying to you or flat-out wrong. Truthfully, not everyone can be right; but there are certainly areas of gray, and depending on your brand and audience, advice can differ.
I have heard a few tips that are just flat-out wrong or at least shouldn’t be followed as though they were gospel. Here are five social media tips you might want to ignore—but you didn’t hear that from me.