To make the most of social media, marketers must stay up to date with platforms’ developments and updates.
Here are important changes you must know about:
1. Facebook changes its news feed algorithm.
Facebook examines patterns that appear in its users’ interactions, such as being tagged in the same photos, getting continuous reactions and comments on the same post, and checking in at the same places. Facebook then uses these patterns to inform its algorithm to predict which friends people want to hear from the most.
Facebook has adjusted its news feed to decrease the reach of business pages and prioritize users’ personal connections. The people behind Facebook want you to feel surrounded by friends and relatives on the platform, but they also want users to view business pages and click on ads if they’re genuinely interested in the information.
Even with the decreased reach of business pages, marketers can still engage their audiences on Facebook by using creative approaches.
2. Twitter introduces Arthouse, helping marketers create and optimize content.