5 steps for building a better blogger outreach list

From the big picture to the niches, techniques for finding online resources

If you work in the digital PR world, chances are it won’t be long until you’re asked by a client, boss or colleague to build a blogger outreach list.

Much like building media lists, it’s more time consuming than you might think. And the tools aren’t nearly as sophisticated as the ones on the traditional side of the house.

For example, there isn’t a definitive resource or tool that allows us to search for blogs by locale or geographic region (at least to my knowledge). Some tools may allow you to get close, but it takes time.

How do you cobble together an effective list? Here are a few simple steps: