5 steps for building a marketing strategy on Twitter

Engagement with your target audience is crucial, so follow these guidelines

So you want to succeed with Twitter, eh? Before you run off and chase shiny butterflies and little blue birds, take a seat and collect yourself. Then read the following tips on creating a potential Twitter marketing strategy that will help you become more productive and successful using Twitter for business.

First things first. Who are you trying to connect with?

1. Describe your target audience on Twitter. If you’re not an active participant on Twitter, then conduct some research. Do the homework and write it down, including Twitter handles of your target users. If you’ve been able to go so far as develop a persona that represents your customers that spend time on Twitter or social media sites in general, that’s even better.

The first step in scoring is knowing all about the goal.