Backlinks are essential in digital marketing campaigns: The more backlinks you generate, the higher your website will rank on Google.
However, you can’t just pay tons of iffy websites to publish your links. To rank higher on Google, you need high-quality links from highly rated websites.
Infographics are one of the best tools for backlink generation. They’re easy to share and quick to digest, and people generally love visual content.
Here’s a step-by-step guide to backlink generation using infographics;
Step 1: Content creation
Remember that the content matters most, so if you can’t afford to hire professional infographic agencies, you can make your own using these affordable infographic tools and platforms. On the other hand, an experienced agency will produce a more informative and polished infographic.
Infographics that contain valuable and useful content like data statistics, survey or study results, and interesting facts usually fare much better in generating backlinks.
Here are several tips:
- Focus on creating killer headlines and subheads. As with any other content, the headline helps people decide whether to keep reading. Create interesting and curiosity-piquing headlines to attract viewers.
- Keep it simple. The point of creating infographics is to transform complex information into easy-to-understand visual content. Don’t shove everything into one infographic; instead, focus on one main concept for people to grasp.
- Leave some white space. This will help the audience read and navigate through your infographic.
- Blend the words and the visuals to create a story. Infographics combine well-written text and striking visuals. Integrate the two to engage readers from start to finish.
Step 2: Publishing the infographic
After the infographic is ready, publish it on your own website and on infographic directory websites like Canva and Pinterest. Here’s a comprehensive list of infographic directories compiled by SEOblog. When publishing an infographic, accompany it with a short article that contains your target keywords for better SEO. The article can be customized to each site.
Step 3: Searching for potential websites to reach out
You won’t get any backlinks if your infographic is just sitting on your site. Let people know it exists. Share your infographics by reaching out to websites that cover a topic similar to your content.
Collect a list of potential websites within your industry using tools like Ahrefs. Just sign up for the service, click on “Content Explorer,” and write your target keyword. then Ahrefs produces a list of webpages that use that particular keyword.
Step 4: Collecting key email addresses
Aim to connect with writers, editors, content managers and other people responsible for the website’s content. People at the top of the food chain like owners, CEOs or directors often won’t reply to your email.
To compile an email list, consider tools like FindThatLead. The tool allows you to search for email addresses by typing the website domain or social media profile and to verify that email addresses are valid.
Step 5: Sending the email
You can do this manually or through email blast tools like Mailshake or Mailmunch—or you can combine the two strategies.
I send emails manually to higher-rated websites (those with a domain rating greater than 70) and use email blast tools for lower-rated websites (those with a DR less than 70). It’s OK to use the cc: function to send it to multiple people at the same site. Keep the email simple so it evades spam filters.
Here, your copywriting and negotiation skills come into play. Your email list contains cold prospects who don’t know you and could be reluctant to share content for free. The key is to offer something in return, such as writing a blog post for them. This is a win-win solution: You get the backlinks, and they get free content for their site.
A version of this post first appeared on the Glean.info blog.