5 steps to craft a crisis communications plan

Being prepared for an online firestorm or PR disaster can mean the difference between a destroyed reputation or your organization’s ability to bounce back. Follow this advice.

Ragan Insider Premium Content
Ragan Insider Content

PR crises are all over the news lately.

United’s series of stumbles comes to mind immediately. (A quick search of the hashtag #PRnightmare produces United’s profile as the first listing.) After the initial disaster, the focus quickly becomes, “How is the company handling post-crisis communication?” For United, in one word: poorly.

Of course, during everyday business, the last thing you’re thinking about is drafting an extensive plan for a hypothetical disaster as your company grows.

You know what you really don’t want to do? Manage a crisis without a plan.

Fifty-nine percent of business decision-makers have experienced a crisis in their current or previous company, and 79 percent believe they could suffer one in the next 12 months,according to ODM Group.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.