5 steps to get executive buy-in on social media

Statistics are a start, but your customers’ and competitors’ involvement is the kicker

Social media may be maturing, but there’s still a whole lot of companies out there that aren’t on board yet. This means that getting senior leadership’s support of social media engagement remains a challenge for some marketing and PR pros.

Consider the following:

Social media will buzz about your company online, with or without your participation—just as a reporter will run a story whether you choose to provide a comment or not. Naturally, engagement is the preferred technique, because it provides the opportunity to shape the conversation. How do you get senior management buy-in? Here are five ways to help make the case: