Apply these ideas from the health care realm to your corporate culture
I’ve found the attention span of the average health care executive to be akin to that of a Labrador retriever puppy. Considering physician issues, patient issues, financial issues and operational issues, you can’t really blame them. Their Outlook daily calendars are Technicolor nightmares.
So, when you want to talk about employing new Web marketing and social media strategies, you’ve got to have a plan. But understand that you might not be received with a standing ovation, tears of joy and a new title (with company car privileges). When I shared Sherman’s plan, I was met with blank stares and giggles over the word “Twitter.”
Now, a year has gone by since we employed our social media and Web marketing program. The returns are promising, and the execs are starting to think that there might be something to this whole Internet thing, after all.
Ready to pitch your plan? Here’s what you need to know: