5 steps to writing a speech that motivates Rob Friedman of Eli Lilly always looks hard at these five—correction, five and a half—basics before he sits down to write a speech that will influence workers to do something. By Justin AllenNov. 30, 2009 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.