5 tactics for keeping multitasking from sabotaging your writing

Twitter, a phone call, looking up a key detail, Facebook, coffee and a scone, and the archvillain email—all these can and will distract you and undermine your flow. Heed this advice.

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In some ways, I think I’m a marvelous multitasker. Heck, I practically defined the term.

When my kids were small—I’m the mother of triplets—I could feed two babies, change the diaper on the third, talk on the phone and plan dinner, all at the same time.

So please take me seriously when I say I know multitasking. But when it comes to writing for PR, I think it’s a bad idea.

I know what you’re saying: “Multitasking is practically the job description for PR.” OK, but I’m talking about the writing aspect of PR. Trust me, writing efficiently and multitasking don’t mix.

In theory, multitasking sounds brave and competent, but it’s more accurate to describe multitasking as “being distracted.” Scoff if you like, but I think writing is a bit like driving; it requires your full attention.

Test your multitasking ability

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