When you’re planning your content strategy in 2016, one prominent tactic will be to publish long-form content to LinkedIn.
The numbers supporting this approach are compelling:
Of course, relative to WordPress (3.6 million posts per week) and other content platforms, LinkedIn is still pretty small. So, let’s explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn:
1. Be aware of LinkedIn’s unique demographics.
In his great book, “The Sales Acceleration Formula,” Mark Roberge describes how an email address is far more valuable to him than a LinkedIn InMail. Anybody who has tried to use InMail for lead generation probably understands that sentiment.
That a user has a profile on LinkedIn does not necessarily mean he or she is using LinkedIn, which is truer for this social network than for most others.