5 tactics for your social media makeover

Consider these techniques and tools to bolster your online presence and to engage, expand, and motivate your audience.

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In the world of social media, it’s important to review what you have done and implement changes on a regular basis. Maybe, just maybe, it’s time for a makeover.

Here are five cool tools that might deliver some “oomph” to your social media efforts:

1. Inspire your Facebook fans

On average, only 16 percent of your fans see your Facebook updates. This is an oft-cited number but one you should ignore, because there’s no reason to settle for average.

Even if 50 percent of your fans see your Facebook updates, there’s still the other 50 percent who don’t. And are those who do see them actually reading them? How often do you read all the updates on your Facebook page?

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