Social media platforms change fast—and often for the better.
Communications and marketing professionals will probably find some recently released social media tools very helpful.
Here are some recent enhancements to the more prominent social media platforms, along with how they can be helpful to PR professionals and marketers:
1. Facebook Search
Facebook search has been around for about a year, and its utility has been suspect. Recently, Facebook changed its search feature to include all (2 trillion and counting) Facebook posts. This means that when you search for something on Facebook you will get results from your timeline, your friends’ timelines and any public posts. It’s presumably much more robust.