Of all the social media networks, Twitter produces the largest volume of accessible data.
Every day, millions upon millions of tweets are posted in the form of advertising, customer complaints, political discussions, sports commentary and much more.
Twitter analytics cover a huge volume of data. The data have to be accurate, of course, but for social media analytics, Twitter offers volume that other networks struggle to match.
Naturally, this also makes analyzing the data a bit tricky—to do it well, you need good tools. Ideally, you get the most accuracy and most powerful analytics from a paid tool, but if you’re working for a smaller company or are trying to work out how social monitoring can benefit your business, free tools come in handy.
Let’s look at the top free Twitter analytics tools, along with views from industry experts. (Note: Many of these tools also have paid versions available.)