5 things editors wish you knew about the content you’re pitching

To get your message out there, it’s essential to learn how editors select and sample content for their sites. Here’s what we learned when we asked them what they look for.

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Editors want your content—and they want a great pitch.

Every company has its own unique marketing and PR needs—but if you’re in the field, you know that pitching content and working alongside your media contacts at publications are important across the board. Unfortunately, that doesn’t mean marketing and PR pros do a bang-up job every time they send off those pitch emails.

If you want to contribute guest posts and earn a byline yourself, or if you want to successfully pitch your sources to editors, then you must deliver what those editors require.

It helps when you know exactly what that is—which is why we asked them.

In our report, “The State of Digital Media 2018,” we surveyed editors at publications across industries and analyzed more than 3.5 million pieces of published content to better understand what separates the winning content from the countless deleted pitches.

Here are five things to keep in mind when pitching your would-be media friends:

1. There’s more opportunity than you think.

You’re on your devices all day, and so is everyone else. We’re constantly consuming content: reading, watching videos and listening to podcasts.

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