Myspace is back, and you’re probably already thinking about the best jokes you can share about its return. It’s hard to remember a brand that launched with such dramatically low expectations, but if my first experience using the new site is any indication, the new Myspace may be more important for marketers in 2013 than you might think.
While it is tempting to dismiss any new social network as unworthy of attention, Google+ and its slow-rising popularity show there is plenty of room in the social networking world for more destinations for expression, as long as they offer something unique.
To be fair, Myspace doesn’t quite meet this criterion. The site’s functionality is still limited, and you’re not yet able to add all your friends and promote brands. Still, there are plenty of reasons for marketers to get excited about its potential.
1. Horizontal navigation