International Women’s Day is a time when we collectively celebrate the social, economic, cultural and political achievement of women around the world. It also can be a moment in time for organizations to highlight women and their achievements and roles in industry.
This year, March 8 will not only be celebrated by the United Nations with a focus on “Women in the Changing World of Work,” but it will be also be leveraged as a global “Day Without a Woman”—a one-day strike of women worldwide, giving the normal day of celebration a significantly more political tone.
All this puts a decidedly different lens on communicating support for women’s issues this year. Recognizing that every brand’s situation is unique, here are five tenets for communicating on the subject to keep in mind:
1. Put personal politics aside.