Company culture is reclaiming center stage, but with more gravitas than ever before.
Back in 2009, when the country was in the throes of a recession, the topic of company culture was tabled because survival was at the forefront. Fast-forward 10 years, and we are living a different reality.
Culture has returned as a key concern, but the nature of workplace cohesion has evolved.
Here are five ways to build a thriving culture that will attract the best possible talent:
1. Focus on culture “adds.” Instead of looking for “culture fits,” look for candidates who will bring diversity of thought and background. To do this, you must understand your company’s values and what makes your culture special—or what, specifically, you want to change. Getting the right people on board can not only help your culture and morale, but also boost your company’s bottom line. Happier employees—those who connect and align with a company’s culture and mission—are more likely to deliver better customer service, creating a domino effect that promotes favorable word-of-mouth and client referrals.