It all started out when Mark Miller, the hospital’s director of philanthropic marketing and communication, started a personal account in July to see how it worked.
The hospital has been on Facebook for four years and on Twitter for three years. When Google+ launched, Miller knew the hospital should get involved—even if brand pages weren’t allowed in the beginning stages.
“I developed a network of people who care about children’s health and hospitals, along with our employees,” Miller says.
He posted a mix of personal and work-related material on his page. “When the brand pages were launched, I already was thinking about how we could use the content,” Miller says.
When the official account launched Nov. 7 (the first day that brand pages were allowed), Miller already had a handful of blog posts to use, along with pictures to post. Getting content prepared was important, to gain more followers even more quickly. There was no switchover of followers from his personal to brand page. Miller still maintains his personal page.
How the hospital uses Google+