So, you just landed a great piece of coverage. Congrats.
Getting an editor’s attention long enough to earn a hit is only the first step. Maintaining strong relationships can be the difference between coming up empty for clients and consistently delivering great results.
Here are some tips for working with the media that I have relied on time and time again:
1. Don’t pitch something to an editor that he/she won’t be interested in. If you have developed a relationship with an editor, over-pitching irrelevant topics will turn them off in an instant. If you are looking to develop the initial relationship, you’re not giving them much faith that you’re savvy enough to work with them. Just because an editor covers gaming technology, it doesn’t mean he will be interested in your client’s advertising platform targeted at game developers.