5 tips if your hospital brass is resistant to social media

You can woo wary administrators with these approaches.

At a recent health care marketing conference I attended in Wisconsin, we talked about social media. I wasn’t surprised to hear this complaint among attendees: “This social media stuff is great, but how do we convince our higher-ups to unblock access to these sites?”


Let’s face it: Health care is, well, conservative. Some new technologies aren’t embraced as much as they are dismissed as frivolous or regarded with suspicion. A lot of these Wisconsin hospitals weren’t allowing access to social media sites such as Twitter, Facebook or YouTube.


If you find yourself in a similar position, here are five arguments you can use to get your social networking sites unblocked:

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