5 tips if your hospital brass is resistant to social media
You can woo wary administrators with these approaches.
At a recent health care marketing conference I attended in Wisconsin, we talked about social media. I wasn’t surprised to hear this complaint among attendees: “This social media stuff is great, but how do we convince our higher-ups to unblock access to these sites?”
Right.
Let’s face it: Health care is, well, conservative. Some new technologies aren’t embraced as much as they are dismissed as frivolous or regarded with suspicion. A lot of these Wisconsin hospitals weren’t allowing access to social media sites such as Twitter, Facebook or YouTube.
Uh-oh.
If you find yourself in a similar position, here are five arguments you can use to get your social networking sites unblocked:
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.