5 tips to dominate local SEO

Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience.

Some entrepreneurs just build a website and hope people stumble upon it. If you want to get an edge, however, your content should be optimized for your unique local markets, and your site must be crafted with mobile browsers in mind.

Here are five SEO tips to keep in mind:

1. Set up your Google My Business page.

When people are looking for a local business, Google is typically the first place they look.

To makes sure your business shows up at the top of the Google search, claim your Google Business Page. To do this, click here, then follow the prompts. If your business does not appear, click on “Add Your Business.” The next step requires a two- to three-week wait for a postcard to arrive via snail mail.

After receiving your postcard, you can verify your business and add information, almost like a social media page. Then you can add business hours, photos, phone numbers and a link to your website.