5 tips to launch an augmented reality campaign

You don’t have to be a bigshot with a fat budget to create a visceral, memorable marketing experience. Try these affordable resources to get started.

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However, it doesn’t have to be a budget-busting endeavor. It’s increasingly easy and inexpensive to create AR experiences.

Here are five ideas for crafting an affordable AR campaign for your company:

1. Create a Snapchat Geofilter.

Do you have a conference for which you’d like more attendee engagement, or perhaps a fundraising campaign happening in your city? How about a 5K event?

If so, Geofilters are an excellent, shareable tool. A Geofilter is a custom-made filter that renders imagery based on a smartphone user’s location.

Snapchat Geofilters are fairly inexpensive. With a going rate of about $5 per 20,000 square feet, that should cover your next event.

If you’d like to create a Geofilter for Snapchat, start here. If you need help, talk to Geofilter Studio.

2. Create an augmented reality scavenger hunt at your next conference.

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