If your child came to you with a story or issue, would you outsource it to another person?
Of course not. But ask yourself why outsourcing your child’s issues would be wrong. After all, a lot of people probably know the answer to the problem or would like to hear your child’s story.
You undoubtedly see this notion as absurd and dangerous. It’s a bit facetious, but I’m using this scenario to illustrate that there’s no substitute for the real thing. Online or off, people can tell when a message is forced or inauthentic.
If it’s wrong to outsource parenting, then doesn’t it stand to reason that leaving your business’s reputation to just anyone can be risky, too? After all, you’ve shed blood, sweat and tears to grow your business and build relationships.
But we must be realistic. Sometimes you have to trust others to deliver your brand’s message.
Many companies outsource all of their social media marketing, and most have really good reasons for doing so. However, they (and you) can easily fall into a false sense of security. We all get busy and, after all, if you’re paying someone to do something, why should you have to babysit him?
To avoid the pitfalls of outsourcing social media, consider these five important tips: