Some of the findings were interesting—community managers tend to be female in a male-dominated industry—while others weren’t all that surprising—only one in five community managers works on the agency side. Shelly Kramer shared her two cents on the report here.
As I thought about the data, a number of trends and predictions started to surface.
Here are five community management trends I predict will play out this year:
1. More brands will understand they shouldn’t outsource community management.