5 trends community managers should expect this year

Community manager salaries will go up, but work/life balance will not improve, this PR pro predicts.

In January, Social Fresh surveyed more than 1,000 partners for its annual community manager report. It’s the third year Social Fresh has compiled the report.

Some of the findings were interesting—community managers tend to be female in a male-dominated industry—while others weren’t all that surprising—only one in five community managers works on the agency side. Shelly Kramer shared her two cents on the report here.

As I thought about the data, a number of trends and predictions started to surface.

Here are five community management trends I predict will play out this year:

1. More brands will understand they shouldn’t outsource community management.

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