Still in beta phase, the site takes a backseat only to Facebook and Tumblr when it comes to how much time people are spending on it. Meanwhile, the social media site has proved valuable for retailers and women’s magazines, and in recent weeks and months, more nonprofits have turned their attention to Pinterest.
That’s because nonprofits go where the donors are, and Pinterest’s core user group—upper-income women from the American Midwest between the ages of 18 and 34—matches the target demographic of a large portion of nonprofits.
In case you’re not already taking advantage of Pinterest, here are five types that should be using the social media site:
1. Thrift stores
This is a no-brainer. Many nonprofits like The Salvation Army, Canadian Diabetes Association and MCC run or partner with social-enterprise thrift stores that provide employment training for people who need it while raising funds for their cause.