There are no “participant” ribbons in media relations. Earned media placements are hard-earned, and viral campaigns are a rare concoction of skill, sweat, preparation and luck.
Try telling that to clients or upper management.
In between appeasing tough stakeholders, creating “the next ice bucket challenge” and “making a story go viral,” media relations pros enjoy myriad other victories that are incredibly important and worthy of recognition.
Here are five of the many reasons for media relations pros to celebrate:
1. Your op-ed piece turned heads: You had something to say, and you said it. It was a risk, but it paid off, and now journalists are calling you. You’re the center of attention, and you’re using your 15 minutes to bring awareness to your product or cause.
2. Your social media campaign went nuts. The hashtag, video or innovative idea was ingenious, and everyone recognized it. Your target audience couldn’t stop talking about it. Even your mother knew about it. Your engagement has spiked, and the consequences will be long-lasting.