Social Media 5 ways brand managers can use Periscope and Meerkat As live streaming gains favor, PR and marketing pros can reap the benefits. Here are a few ideas. By Beki Winchel@bekiwekiJune 1, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.