Need to distribute an array of information quickly? This platform could offer solutions
A few weeks ago, Sara Davidson asked me why and how I was using Formspring to communicate. Formspring has been a great way to pool answers to the various PR/communications questions I receive on Twitter. I’ve also seen the service used in a similar way by authors and online personalities to field questions from their respective fan bases.
CMOs and PR professionals may have dismissed Formspring as a viable platform because of its seemingly simple Q&A format and a spate of negative coverage this year. But with 17 million users and 1 billion questions answered, it may be time to rethink how this platform can be used to enhance your client’s communications or your own.
How can Formspring help you?
1. Frequently asked questions (FAQ): Many online newsrooms have tried to implement an FAQ system, but compliance issues and long turnaround times have limited the success of this approach.